Imagine Your Customers
Lined Up at Your Spa Counter . . . Clamoring to Get Their Hands on Your Latest
Promotion . . . All Because Of
ONE Email!

Learn why proper use of email marketing has the highest ROI of any advertising method.

Date: June 19, 2009
From: Penny Phang

Spa email marketing is not easy to do. You've got time constraints, a constantly changing list, bounced emails, spam filters, not to mention the risk of being accused of being a spammer.

How do you keep up with the most important person you 
know? -- Your customer.

Spa clubs, events and festivals, postal mail -- they all help. But have you been using email as a trusted and integrated part of your customer communication strategy?

If not, why not?

Are you . . .

• unsure of how to collect email addresses?
• unsure of CANSPAM legislation and how to comply?
• unsure of how to deliver email to all the different systems?
• unsure of how to know if email is even working for you?
• unsure of what to say in an email?
• worried about being called a spammer?
• short on time to craft and send an email?
• jaded, because you use it to little effect?

If you're thinking any of these things, read on, this may be the most important message you read all year.

I am Penny Phang – President of Email Marketing Concierge Inc. 

And for the record, I do not like Spam.

What I do support is sending a client an email because they have asked for, agreed to, and look forward to hearing from me.

So that means email marketing is a responsibility -- a responsibility to respect the recipient -- just like you have to respect your customer.

Most Spas Could Improve.

It amazed me to learn that there are a lot of very poor and costly email marketing practices in the spa industry. Many of these practices don't support the spa brand at all! How do I know?

I sign up for spa email offers all the time. I do this because I like to keep current. (I happen to also enjoy going to the spa.) 

So naturally I ended up on a few of my favorite spa email lists. But what I saw shocked me! So I signed up for a few more, and then a few more after, and... 

Now I subscribe to over
147 292 497 spa lists. 

I have to say though that after being on the first 25 or so, I knew what was needed. I knew that spas needed to learn how to do email marketing properly.

Here are some of the basic mistakes I noticed.

• The optin form didn't work.  A flat out technical error.  No promotion offers for me.
• No emails were received until a month later.  People want it now!
• The newsletter was too confusing.  Too many items in one email.
• I received emails that weren't relevant to me based on where I live.
• There was no way to unsubscribe - a clear CANSPAM violation.
• The entire content of the email was often just, "Thank You" -- a perfect opportunity missed.
• Many emails were from info@ -- not very personal.

and the list goes on.

So that's why I created this email marketing solution. 

A boutique email marketing agency for spas...to help you do it right. And I created it as a service so you don't have to do it yourself. We look after everything for you so you can focus on what you do best...run a fabulous spa.

Here's what we do.

• We help you build your list.
• We guarantee double optin so you aren't accused of being a spammer.
• We ensure unsubscribes are respected.
• We plot your promotion schedule.
• We make sure you are CANSPAM compliant.
• We create visually stunning emails that can be read by all recipient like Aol, Yahoo, Hotmail, Gmail, Microsoft Outlook and Macintosh.
• We match up to your existing marketing programs.
• We make sure your emails are delivered over 98% of the time.
• We can drive traffic to your web pages.
• We presell a new release or promotion.
• We help clear an inventory item for you.
• We can promote an event - like a festival.
• We provide promotional ideas and creative.
• We make sure you get an email out monthly.

In other words -- we do it all. The only thing left for you to do is provide the direction and approval, and enjoy a more profitable end result.

Every month we interview a few of you spa businesses to discover if you're qualified to benefit our email marketing service.

It's easy to apply.  Fill in the following survey and we'll spend some time talking to you about your situation.

We'll even give you some free advice if we don't think we can help you...

Apply to receive a free evaluation of your use of email marketing at your spa. Simply read the questions below, then choose the best answer.

*email address is a mandatory field

If you're interested in learning more, I highly recommend that you submit your application immediately! If your application is accepted, you'll only have to invest 30 minutes of your time to decide if my service is right for you -- so there's absolutely no risk!

But remember: I only want to work with spas that want to build a high quality, super successful relationship with their readers -- and if my research is any indication, there are lots of you out there. If this does NOT describe you, please just send for the free report at the top of this page.

Wishing you success,



Penny Phang -- President
Email Marketing Concierge Inc.

P.S. If you don't take the time now to look at improving your emarketing, when WILL you start? OR -- how WILL you grow the sales and profits of your existing online presence?